Why Hire a Professional Photographer ?
“On any given day we view 247 images on average”
“300 Million photos are uploaded to Facebook every single day”
Everyone has become snap happy with their cameras. From their cell phones to that shiny new DSLR you grabbed at the store, we are all taking more and more pictures. All of a sudden everyone claims to be a photographer but you and I both know that this is not the case. Most of you began taking photos at a very young age, it may feel odd to pay someone to do the exact same thing for your business. This is the challenge the many businesses face everyday. Is professional photography worth it?
Whatever line of business you are in, image is everything. Visual information can be responsible for as much as 87% of the consumers retention concerning your brand. The smartest businesses are looking to photographers who can shoot images that help them evolve their brand and tell a story of who they are. The use of commercial photography is an excellent opportunity to create messages for your business that makes you unique. Every well known business or organization have photographers that they contact in times of need – for events, product launches, annual reports, head shots, etc. A professional photographer will be able to capture the emotion that your product or service brings to your clients. People can sometimes look to emotional value and they can make buying decisions based on their instinct. Your images should be embraced as brand art which can be easily achieved with the help of a professional photographer who can sit down with you and discuss the feeling you are going for and what your expectations are. For so many businesses content equals text. But photographs and any other visual material should be staples of your marketing mix so using a professional photographer will give you a bank of images that can populate your emails, website, Facebook, twitter, LinkedIn, instagram which will entice engagement and click throughs.
One very important element to helping your product or service stand out above your competition is the quality of the images being used. Quality images will impress your potential customers and current clients. Quality images can only be achieved through a professional photographer who has the experience to deal with the lighting, composition and general feel you are looking for to tell your story and to get people to notice your brand.
“If you think it’s expensive to hire a professional, wait until you hire an amateur”
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